Brisbane City Council has reportedly paid $200,000 for rights to the old Beatles song "Come Together"
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Brisbane Lord Mayoral candidate Ray Smith has slammed Council’s new ‘Brisbane Together’ ad campaign as a huge waste of ratepayers’ money at time when Council should have far higher priorities.
As part of the campaign Brisbane City Council is understood to have spent around $200,000 for the right to use the Beatles hit ‘Come Together’.
Mr Smith said campaign highlighted the wrong priorities of the LNP Administration.
“I believe this ad campaign is unnecessary and a huge waste of ratepayers’ money,” he said.
“This week Lord Mayor Graham Quirk announced the closure of Council’s ourbrisbane.com website service, which was still receiving around 1 million hits per week. I doubt this ad campaign will achieve the same.
“I’m appalled that Cr Quirk’s priorities for our city are so far off the mark.
“The ad has nothing to do with the floods and the only visibly recognisable business is Council’s own failed CityCycle scheme.
“If Cr Quirk really wanted to help local residents and businesses recover from the January floods, he would immediately reinstate the $382 million in funding for local projects and services which he cut in February.
“The State and Federal Governments have committed to covering just about all of Council’s $440 million flood damage bill, so it was completely unnecessary for the LNP to cut funding for 19 local roads projects, five bikeways, pool and library refurbishments, library books, park upgrades, community grants and more.
“This LNP Administration is building a huge $2.2 billion debt for our city and they need to stop wasting ratepayers’ money on branding and re-branding strategies that go nowhere and serve no purpose.
“Last month it was revealed that Council had frittered away $200,000 deciding to brand the city as ‘the city’. Before that we saw them spend $1 million labelling Brisbane as a ‘new world city’.
“We know this LNP Administration spends over $90,000 per month on their glossy *Living in Brisbane *newsletter and at the end of last year, they had employed 107 people in their Corporate Marketing and Strategy Office.
“It’s clear this LNP Administration is only focused on promoting themselves and not providing services for Brisbane residents,” Mr Smith said.
---westender.com.au
